The Challenges of Experience Sampling Method in a Qualitative Study on Tourist Information Behaviour on Smartphones
Background of the study One of the main challenges in tourism research is to find effective methodologies to capture the salient moments that make a tourist experience memorable (Cary, 2004; Tussyadiah, 2014). A gap exists between the tourist experience – which happens at a destination, during the time of the trip – and the recollection of it during the study – which often happens days, weeks or m