Sökresultat

With the rise of social media and an overwhelming amount of information, brands must find ways to stand out amidst the noise. In response to growing consumer skepticism toward traditional marketing, anti-marketing strategies have emerged to capture attention in new ways. This thesis examines the use of anti-marketing strategies in comparison to traditional marketing on Instagram, using Oatly as a

I en värld där bilder flödar från sociala medier, e-handel och inspirationssajter blir det allt viktigare att snabbt kunna tolka och interagera med visuellt innehåll. Samtidigt ställer användare allt högre krav på interaktiva upplevelser där de enkelt kan identifiera och få information om objekt de ser i bilder. Detta skapar ett behov av automatiserade lösningar som kan förstå och kategorisera objThis thesis presents a pipeline for automated object identification and dot based annotation in User Generated Content (UGC) images. The need for this type of model is motivated by IKEA’s digital product ”Content Recommendations” which aims to enhance customer engagement through shoppable UGC images and addresses the challenge of detecting specific products in various, real-world visual contexts.

On 15 April 2025, the Conseil d’État (French Supreme Tax Court), for the first time, referred preliminary questions to the CJEU to determine whether the Marks & Spencer exception can apply within the French tax consolidation regime. This unprecedented referral follows years of internal divergences over the scope of a case law principle that is both central and controversial: the right, under c

Over the past century, films and series about Empress Elisabeth of Austria, known as Sisi, have reflected her lasting role in European cultural memory. These cinematic portrayals continually reimagined her character. This thesis focuses on one aspect: her rebelliousness, exploring how it is constructed in film and how it has evolved over the past seventy years in response to shifting societal norm

With the rapid development of Digital Rights Management (DRM), Technological Protection Measures (TPM) and Rights Management Information (RMI) as components of DRM have become essential tools for safeguarding copyright. The WIPO Copyright Treaty (WCT) and the WIPO Performances and Phonograms Treaty (WPPT) were the first international agreements to establish protections for TPM and RMI. Subsequentl

The development of the European Union’s (EU) sustainability legislation has significantly influenced its external trade policy, especially through the Trade and Sustainable Development (TSD) chapters in Free Trade Agreements (FTAs). The enforceability of these chapters has evolved from a cooperative, dialogue-based model to one that increasingly allows sanctions and legal consequences. This thesis

Bakgrund: Intensivvårdssjuksköterskor arbetar dagligen i en högteknologisk miljö med kritiskt sjuka patienter och höga krav ställs på IVA-sjuksköterskan. I tidigare forskning har man kunnat se hur stressen i vården påverkar sjuksköterskorna, men nyare forskning i Sverige om IVA-sjuksköterskors upplevelse och hantering av arbetsrelaterad stress utan aspekten av Covid-19 tycks saknas. Syfte: Syftet

Dead wood is a key element in forest ecosystems and a wide range of organisms are dependent on this substrate for development and reproduction. Saproxylic beetles are important decomposers of dead wood and serve as food for many organisms. Due to the significant forestry-related decrease of dead wood in rural areas, many species of saproxylic beetles are considered threatened. Thus, other spaces h

Bakgrund: Delirium är ett tillstånd vars karakteristiska drag är akut kognitiv dysfunktion, desorientering och fluktuerande uppmärksamhet. Delirium medför längre vårdtiden och ökar risken för ökad mortalitet, och delirium ses som ett underskattat tillstånd. Intensivvårdssjuksköterskans roll i bedömning och omhändertagande av patienter med delirium är därför en central del. Det krävs en stor empati

In cancer cells, when two different genes are rearranged and joined, a fusion gene results and can act as a tumour driver. While many programs to predict fusion transcripts based on RNA-sequencing data do exist, the predictions contain many false positives without underlying genomic rearrangements. With the release of a new fusion validation pipeline to address this shortcoming, we have created a

This thesis examines the boundaries of Legal Professional Privilege (LPP), protected under the Charter of Fundamental Rights of the European Union (CFR), in tax law and the conflict between primary and secondary law through an analysis of recent Court of Justice of the European Union (CJEU) decisions on the sixth amendment to the Directive on Administrative Cooperation (DAC6). The research establ

With Artificial Intelligence (AI) relying heavily on vast datasets, including publicly available personal online data and increasing amounts of fines for data breaches the individuals demand for control over personal data increases. The purpose of this thesis is to analyze the efficacy of the GDPR in granting data subjects control over their personal data when they are used to train AI. Therefore,

Syftet med denna studie var att skapa en bättre förståelse för klimatet som en affektivt och politiskt polariserad fråga. Studien undersökte termen klimatattityd (Environmental Concern) och hur global identitet (grad av identifikation med hela mänskligheten) och politisk orientering relaterade till begreppet. Dessutom undersöktes möjliga modererande och medierande variabler i relationen. DatainsamAiming to better understand the climate as a polarized issue, the purpose of the present study was to investigate the construct of Environmental Concern. Furthermore, it examined how Global Identity (to what extent an individual identifies with all of humanity) and Political Orientation are related to Environmental Concern. Additionally, it explored possible moderating and mediating factors in the

The purpose of our thesis is to examine means-ends decoupling from an employee-centric perspective, focusing on the interplay of organizational culture and identity, as well as leadership and sensemaking. Based on a qualitative case study of a merged organization, we explore how these dynamics unfold in practice. The main theoretical framework is means-ends decoupling as described by Bromley and P

I en tid av ökande globala utmaningar är organisationer inte längre passiva åskådare till externa kriser, utan använder dem som strategiska möjligheter för positionering. Genom att avvika från traditionella kristeorier som fokuserar på interna händelser där företag är direkt involverade eller bär ansvar, undersöker denna studie hur externa kriser utnyttjas när företagens direkta inblandning är minIn an era of increasing global disruption, organizations are no longer passive observers of external crises but utilize them as strategic positioning opportunities. Departing from traditional crisis theories focused on internal incidents where companies are directly involved or bear responsibility, this study investigates the leverage of external crises where companies’ direct involvement is minim

Abstract Title: How can ASSA ABLOY develop its M&A analysis with regard to supply chain synergies? Authors: Axel Johnsson and Erik Hellberg Supervisor: Andreas Norrman Examiner: Louise Bildsten Background: Mergers and acquisitions (M&A) are majorly conducted with the ambition and endeavour of realizing synergies, thereby enabling the merged corporation to generate greater value compared

In tax law, taxpayer’s rights are founded on three distinct levels. The International level includes provisions found in multilateral or bilateral agreements as well as human rights instruments, such as the ECHR. The European level includes the fundamental freedoms provisions enshrined in the Treaty, the provisions set out in the EU Charter, and the general principles of EU law. At the nationa

Recognizing the existential threat posed by climate change, the EU has pledged itself to ambitious GHG emissions targets. The adopted environmental measures such as the ETS, the ETD and domestic carbon taxes have been extensively criticised for their regressivity and resulting impact on less wealthy taxpayers. One aspect which is less often criticized, is that these measures impose significant mon

With the rapid advancement of electromobility sector, the power density and heat generation of electronic chips is significantly rising. Due to its higher load and lower thermal mass, electronics chips in BEV inverters, such as MOSFETs, are increasingly susceptible to rapid temperature rises. Through the utilization of latent heat absorption, Phase Change Material (PCM) offers a promising passive

Denna kvalitativa fallstudie syftar till att undersöka hur utsatta områden representeras i Malmö stads platsmarknadsföring och om det sker en marginalisering av dessa. Arbetet har en socialkonstruktivistisk utgångspunkt. Det betyder att vi utgår från att verkligheten formas genom språk och sociala interaktioner. Genom en kritisk diskursanalys av Malmö stads platsmarknadsföring analyseras språkliga