Discovering and Inducing Rules to Categorize Sales Personnel
Inom sälj antas säljare uppvisa olika beteenden beroende på vilken roll de har. Det visar sig dock att de flesta arbetar på ett mer enhetligt sätt än vad man kan tro.In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. Previous research describes how to segment different customers based
