Exploring the Ship-from-Store Concept and Its Impact on Order Fulfilment - A Case Study at a Swedish Fashion Retailer
Background/introduction: E-commerce is becoming a natural part of retail business. In order to achieve a competitive edge, companies are shifting to omni channel retailing where channel integration is explored in the search for potential improvements in connection with customer offer and costs. One solution is to integrate inventories and offer improved order fulfilment by using both warehouse and