Beautiful, but at What Cost? An Anthropological Study Examining the Tension Between Appearance, Sustainability, and Ethical Responsibility in the Cosmetic Industry
The purpose of this study is to explore how young, eco-conscious Swedish women navigate the tension between sustainability and beauty ideals regarding their consumption of cosmetic products. Semi-structured interviews were conducted with young, educated women, alongside two middle-aged women working with sustainability and organic products. Thematic analysis was used to identify themes, categories
