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Effect of Fed's Discount Rate Changes on Foreign Stock Indices - Event Study on Morocco and Denmark

The paper is divided into 8 chapters: Introduction, Background, Theoretical Framework,Methodology & Data Sampling, Results, Analysis, Discussion and finally Conclusion and Proposals for Further Research. The introduction chapter in brief discuses theory of decoupling suggests that emerging markets can be unaffected by crisis in developed economies, while theory of financial integration states

Researching Research - Assessing focus groups as a tool for designing quantitative online surveys suitable for a specific target group

This research tests two different focus groups with the purpose of developing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis cou

Effects of In-store Promotions on Brand Awareness

Title: Effects of In-store Promotions on Brand Awareness Date of the Seminar: June 2nd Course: BUS 808. Master thesis in international marketing Author: Luiz Gustavo Pinke Rodrigues Advisor: Karin Alm Examinator: Ulf Johansson Keywords: In-store promotion, Brand Awareness, Consumer buying intention, Retailer, Point-of-Purchase Thesis purpose: This thesis is aiming at bringing brand into considerat

Women and political participation A minor field study of the political culture in Colombia

Since the elections of 2010 there are 14 per cent women in the Colombian congress - a remarkably low number in comparison with several other countries in Latin America where quotas of allocation are common. Decades of armed conflict might give a hint of why gender progress has been slow in Colombia, but at the same time as stereotyped gender roles are highly dominating, women are in no sense passi