Luxury textile brands and plant-based vegan leather: A qualitative study on Swedish millennials’ perceptions towards the image of luxury textile brands traditionally reliant on animal leather that are offering plant-based vegan leather textile items
Purpose: The purpose of the study is to gain an understanding of how Swedish millennials perceive the image of luxury textile brands that have always relied on animal leather and now are introducing plant-based vegan leather textiles. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. A qualitative research design is followed in the present stud
