Ownership - a challenged Consumer Ideal. A Study of two Collaborative Consumption Practices: Clothes Swapping and Clothing Libraries
This research is a theoretical contribution to CCT and existing literature on ownership, investigating whether ownership has become an out-dated ideal in consumer culture. We explore how Millennials negotiate issues of ownership and sharing in the context of collaborative consumption. Consequently, the study provides insights on new consumption forms, and more specifically swapping and access-base