The Action of Faces and Spaces : An Interactionist Perspective on the Performance of a Lifestyle Enterprise
Taking a performance perspective of entrepreneurship as the point of departure, the social action of entrepreneurship is examined through an interactionist lens. In particular, it applies the micro-sociology of interactionism of Erving Goffman as expounded in his seminal essays ‘On Face-Work’ and ‘The Nature of Deference and Demeanour’. The paper explores entrepreneurship through a case study of a
