Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios
This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. By exploring and comparing behaviour within various entrepreneurial scenarios, and segmenting it using precise catego