Defining authenticity in product design
Now, more than ever, we are told that ‘authenticity’ is an added value that customers want. The objective of this study is to determine what authenticity relevant for design is and whether it can be used as a standardised procedure to improve product design. In this study, industrial designers have been interviewed about their views on authenticity. This paper is a combined result of a literature Now, more than ever, we are told that 'authenticity' is an added value that customers want. The objective of this study is to determine what kind of authenticity is relevant to design, and whether it can be used as a standardised procedure to improve product design. In this study industrial designers were interviewed about their views on authenticity. The paper represents the combined result of a