Sammanfattning Uppsatsens titel: Kunden som marknadsförare: en ny modell Ämne/Kurs: Magisteruppsats, FEKP01, 15 ECT Seminariedatum: 2008-01-24 Författare: Alexandra Wahlqvist, Caroline Wallin och Niclas Wejrot Handledare: Gösta Wijk Nyckelord: traditionell marknadsföring, marknadskommunikation, medier, word-of-mouth Syfte: Givet de nya teknologiska utvecklingarna i media ämnar vi undersöka hur mar

Syfte: Syftet med studien är att beskriva i vilken utsträckning statliga myndigheter efterlever sin finansiella budget och att analysera huruvida det finns ett samband mellan budgetefterlevnad och om myndigheterna upplever att de styrs med tight eller loose kontroll. Metod: Uppsatsen har ett deduktivt angreppssätt. De undersökningar som gjorts har skett genom ett kvantitativt tillvägagångssätt. Ma

Syfte: Syftet är att undersöka hur redovisningsreglerna gällande konsolidering av SPE ser ut i de av FASB/EITF och IASB utformade regelverken samt om det finns några skillnader mellan dem. Syftet är också att undersöka om eventuella skillnader kan förklaras med hjälp av olika företagsteorier. Metod: Vi har gjort en deskriptiv studie som varken är deduktiv eller induktiv. Perspektivet är makroinrik

The study seeks knowledge about the Swedish euro-scepticism and about the work of the Swedish euro-sceptical Members of the European Parliament (MEPs). How do they work in an environment where the norm is to have a positive attitude towards a future federal state of Europe? How do they regard their own situation and possibilities to make a change? The study includes a debate on today's Swedis

This thesis seeks to investigate the structural circumstances regarding the poor refugee protection for Burmese refugees in Thailand. Acknowledging that existing laws are politically motivated, the first part of this thesis examines the political context that determines the structure of the legal framework. The second part of the thesis scrutinizes the juridical framework concerning refugees, name

In 2008 USA was the one country that had the most people behind bars, both in numbers and percentage, 2,3 million people. Of all the male convicts that were being held in custody around the country's different detention facilities, thousands of them were being exposed to sexual abuse, such as rape. This essay will try to understand why there hasn?t been a bigger public outcry in the Americ

Syftet med denna studie har varit att analysera i vilken utsträckning och på vilket sätt som de nationella genusmålen i den verksamma läroplanen Lpo94 har implementerats i två enskilda skolor i Malmö stad. I och med detta har vi genomfört intervjuer med en utvecklingssekreterare på Barn- och Ungdomsavdelningen och två biträdande rektorer i två valda skolorna. Våra teori har bestått av begreppet ?

This thesis examines political consumerism as a political tool for change. Consumers' attitudes and behaviour towards political consumerism is of special interest. The method used is a questionnaire with 59 participating students. Their answers are analysed both quantitatively and, to a lesser degree, qualitatively. The theoretical framework consists of Fishbein and Ajzen's theory of reaso

The purpose of this paper was to increase understanding of how foreign professionals within the diplomatic sector, working with foreign relations to Japan, feel, perceive and relate to Japanese nationalism. The concept of banal nationalism and semiology was used as a theoretical base for the study, as well as theories of Japanese cultural or racial uniqueness (Nihonjinron). A phenomenological meth

The aim of this study is to examine Turkish nationalism in order to find what factors that play a part in Turkey's inability to confess and discuss such events as the Armenian Genocide, which took place between the years of 1915.-1923, by the fall of the Ottoman Empire. The factors found and examined closely are collective memory and the use of history. The paper is a case study of Turkey with

In May 2004 the European Union enlarged from 15 to 25 member states and it was the biggest enlargement since the foundation. Two years earlier Poland, as one of the new member states, finished four years of accession negotiations with the EU. This study focus on the case of Poland and how the accession negotiations with EU were conducted. According to the theoretical framework of asymmetric negot

In this thesis I have used post-colonial theory to analyze the Uyghurs, a Muslim minority group located in Xinjiang province in the Northwest of China, and their identity shaping process in relation to the dominating Han Chinese. I have analyzed the possibilities to use the power perspectives in post-colonial theory, especially Edward Said's Orientalism and the creation of the Other in a new c

In scientific investigations on how organizations can learn from their mistakes the perspective is usually that of the social engineer; the object is to prevent human errors through modeling the system in a certain way. The aim of this paper is to explore the learning process from a different standpoint than those usually applied in organizational learning and error theory. By studying the learnin

In 1994 it was decided that a new network based organizational model was to be initiated to face the problems of some of the gender inequalities in Sweden. The organisation structure was named Resource Centre for Women (ResursCentrum för kvinnor). This essay constitutes a qualitative case study of governing, with this organisation structure as my field of inquiry. My ambition has been to outline

This thesis is a theory-testing analysis of the free-market commercial neo-liberal welfare-regime convergence hypothesis, stating that welfare regimes in a globalized international economy will converge towards the liberal welfare regime. Given the structural settings of the EU context, the cases of Denmark, Finland and Sweden, i.e. the social-democratic welfare regime within EU, constitute ?most

Syfte: Uppsatsens syfte är att diskutera kapitaltäckningsreglernas betydelse för kreditgivning. Detta uppnås genom följande delsyften: 1) Redogöra för de nuvarande och kommande reglerna i samband med Baselkonventionens förslag och dettas genomförande i Sverige. 2) Beskriva och analysera kapitaltäckningsreglernas betydelse i de fyra största svenska bankerna före och efter den kommande förändringen.

The purpose of this study is to examine the effects of joint venture announcements on stock prices behavior and simultaneously to test the German stock market (Frankfurter Wertpapierbörse) for efficiency. We tried not only to analyze the general impacts of a JV-announcement but also to look for differences in the market response to announcements of different types of joint ventures, namely: domest

The thesis aims to examine how companies optimize the human capital from a value creation perspective. The value creation will be related to transfer of knowledge, recruitment, staff turnover and development. The thesis has a deductive approach and six qualitative interviews have been conducted. The results from the interviews will be strengthened with a quantitative data analysis of two measureme

Syftet med denna studie är att få en ökad förståelse för den kongruens av uppfattningar kring ett varumärke som kan uppstå mellan en avsändare och en mottagare. För ändamålet har vi använt oss av en kvalitativ metod med främst intervjuer som empiriinsamling. Intervjuer har skett med kunder till vårt fallföretag Smedmarks, med Smedmarks ledning samt med experter inom varumärkesområdet. Detta för at

Syfte: Syftet är att beskriva och analysera budgetprocessen i en kommun indelad i stadsdelsnämnder och speciellt diskutera budgetprocessen internt inom en stadsdelsnämnd. Metod: Vår studie av budgetprocessen i Stadsdel Centrum är att karaktärisera som en fallstudie. Teoretiska perspektiv: Litteraturen behandlar budgetprocessens olika delar. I huvudsak används litteratur inriktad på offentlig verks