Fearing fear itself - Exploring Fear Speech through Quantitative Analysis and Machine Learning: Sweden’s 2024 EU Election Campaigning on Facebook
This thesis investigates the strategic use of fear speech, political communication designed to evoke fear by presenting threats, by Swedish political parties and lead candidates during the 2024 European Parliament election campaign on Facebook. Departing from audience-focused studies, the analysis centres on political actors’ intent, examining who employs fear speech, how frequently, and on which
