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Studien syftar till att öka förståelsen för det relativt nya fenomenet Corporate Social Advocacy genom att undersöka hur det kommuniceras på sociala medier idag och hur budskapen mottas av konsumenter. För att besvara studiens frågeställningar har empiriskt material samlats in i form av två virtuella kvalitativa fokusgruppsintervjuer med deltagare från två olika generationer: generation X och geneThis study aims to provide insight to the rather new phenomenon Corporate Social Advocacy by examining how it is communicated on social media today and how the message is received by consumers. In order to answer our research questions we have gathered empirical material through two qualitative virtual focus groups consisting of respondents from two different generations: generation X and generati

Distansarbete är en term som kommit att bli allt vanligare sedan Covid-19 pandemins början, och nu arbetar organisationer med att hitta sin nya identitet gällande tillvägagångssätt för arbete. Detta har lett till nya utmaningar för IT-säkerheten hos samtliga branscher då man nu bör se över sina rutiner, riktlinjer och tekniker för att förse sina anställda med vad de behöver för att arbeta ostört ä

The purpose of this paper is to analyze how the inclusion of cryptocurrency, specifically Bitcoin, affects downside risk in a diversified portfolio. The analysis utilizes a number of performance measures and combines Modern Portfolio Theory with a Post-Modern Portfolio Theory optimization in order to evaluate different portfolios. The portfolios are also benchmarked against a naive diversification

Companies are seeking new ways to analyse data, and network visualizations are a great tool to enhance the ability to understand relational data. The objective of this thesis project was to build an interactive network visualization of an insurance company’s portfolio. The resulting visualization helps users catch sight of patterns and outliers that might, otherwise, be overlooked. The results wer

The purpose of this study is to gain a deeper understanding of how managers experience the transition into their first manager position. Through this study, we will explore how organizational-established resources influence the transition, as well as evaluate these resources through the lens of organizational control and identity regulation. Methodology: This thesis follows a qualitative research

Denna studie syftar till att få kunskap vad gäller hur myndigheter kan bedriva övertygande samhällskampanjer genom att nyttja digitala kommunikationsplattformar. Studien är genomförd med en kvalitativ metod, tillsammans med ett abduktivt tillvägagångssätt från ett digitalt kommunikationsperspektiv. För att kunna besvara forskningsfrågorna har sjutton Facebook-inlägg publicerade av myndigheten RegiThis thesis aims to gain knowledge regarding how authorities can run convincing public communication campaigns through the usage of digital communication platforms. The thesis is conducted qualitatively with an abductive approach from a digital communication perspective. In order to answer the research questions, seventeen Facebook posts published by the public organization Region Skåne were analy

The purpose of our study is to gain a better understanding of the influence of remote working on employees’ sense of belonging. A specific interest is shown in the variety of work relationships: those who are normally collocated and those who are normally remote.

Since the collapse of the Bretton Woods system, the system of fixed exchange rates amongst principal industrial countries, in the early 1970s, a new era began, introducing the floating exchange rate regime. Since the inception of the floating rate regime, the general interest in forecasting exchange rate movements has grown considerably. Yet, forecasting the exchange rate is extremely difficult, a

Determining whether the information read online is credible or not has become a crucial part of the process of consuming new information. With technology and the internet becoming all more advanced and developing continuously, the question regarding the influence of an argument’s strength on information credibility arose. The aim of this study was to contribute to the field of strategic communicat

The purpose of this paper is to critically examine how gender labelling leadership as female is perceived by women in leadership positions. We aim to establish a dialogue about this phenomenon in relation to women themselves to demonstrate that women play an integral role in leadership, not only secondarily but primarily - challenging the traditional discourse of leadership.

Two years ago, when the global pandemic began, working from home seemed to be mandatory in a lot of organizations because of the health protection of employees and ensuring the functions of the business. Since the pandemic has gradually cooled down, employees are expected to return to the office, thus several opinions on such a matter have emerged. To balance opposing perceptions, a hybrid work mo

Title: Nursing - A Work of Heart: An analysis of pediatric nurses’ perceptions of their working situation. Hand-in Date: May 20th, 2022 Course: BUSN49 Degree Project in Managing People, Knowledge and Change, 15 credits Authors: Ásthildur Emma Ástvaldsdóttir & Molly Backman Supervisor: Stefan Sveningsson Keywords: pediatric nurses, professionalism, emotions, identity, identity work Research Que

Title: (un)coachable Authors: Lena Andres and Karlijn de Wijs Supervisor: Roland Paulsen Keywords: Organizational stress management, life coaching, work-related stress Thesis purpose: The purpose of this thesis is to evaluate the experience of life coaching as an additional stress management strategy for organizations to prevent and reduce work-related stress. Therewith gaining a deeper understan

Vi som har skrivit det här arbetet älskar att sjunga. Sången är en del av vår vardag och vårt liv och är en stor källa till glädje. Vi har båda två stött på människor som inte har samma positiva förhållande till sång som vi och ville därför undersöka vidare vad det kan bero på. Vi har valt att kalla personer som anser sig inte kunna sjunga för ickesångare. Syftet med den här studien är att undersöWe who have written this study love to sing. Singing is a part of our everyday life and is a great source of joy. We have both come across people who do not have the same positive relationship towards singing as we have. Therefore, we wanted to investigate what could be the reason behind this more negative approach towards singing. We have chosen to call people who consider themselves unable to si

This project started in space and spacial jetlag, shifted towards SAD and the arctic till it landed to become a unisex watch for small to medium sized wrists. All in all, the amount of work done in the previous briefs have influenced the final result. The final result being an automatic retro-looking watch offered in five different colours as a way to cateer to a multitude of personalities wh

Denna studie syftar till att uppnå förståelse kring hur femvertising används för att porträttera kvinnan i reklam på ett icke-könsstereotypiskt sätt. En multimodal socialsemiotisk analys används för att undersöka vilka och hur det empiriska materialet använder semiotiska resurser för att kommunicera icke-könsstereotypisk reklam. Det empiriska materialet består av en reklamfilm Dream Crazier public

This research aims to examine how much impact social media channels have on stock returns during unusual market events. We do this by measuring the sentiment and activity on the Reddit forum wallstreetbets (WSB) regarding some of the six most mentioned companies during the first four months of 2021 and connect this to their relative stock returns. The sentiment is derived through a sentiment analy

Denna kvalitativa intervjustudie syftar till att undersöka hur arbete med sociala medier påverkar kommunikatörers arbetssituation samt att utforska strategier för att möjliggöra ett kommunikativt uppdrag som kan upplevas som påfrestande för individen. Genom djupintervjuer med praktiserande kommunikatörer visar studien hur arbete med sociala medier leder till en sammanblandning av den privata och pThis qualitative interview study aims to investigate how working with social media affects communication practitioners’ work situations. Moreover, it explores strategies for facilitating a communicative mission that may be perceived as stressful for the individual. Through in-depth interviews with communication practitioners, this study shows how working with social media leads to a merge of the p

Bakgrund: Barnmorskors upplevelser av att själva föda barn är ett relativt outforskat område. Befintlig forskning berör övrig vårdpersonals upplevelser av att vara patient. I Sverige sker de flesta förlossningar på sjukhus och en majoritet av alla yrkesverksamma barnmorskor är kvinnor. Detta innebär att många barnmorskor någon gång kommer att befinna sig i situationen som födande patient eller som