Filtyp
Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. Design/Methodology/Approach: This conceptual paper adopts a theory about the five elements to identify heritage brands as first introduced by Ur
Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. Methodology: This paper explains the relevance of brand identity by a literature review and further builds on fundamental causes
This paper aims to study the second-century Christian movement of Montanism and whether it has adopted certain ritualistic aspects from the pagan cults of its native Phrygia, in Asia Minor. Delving into the testimonia of several second-, third- and, fourth-century authors of Christianity, this paper seeks to ascertain the ancient authors’ opinion of Montanism before attempting to ascertain possibl
Bakgrund: Ohälsosamma levnadsvanor orsakar majoriteten av våra stora folksjukdomar som till exempel hjärt- och kärlsjukdom, cancer eller typ 2-diabetes och bidrar till de allra flesta fallen av förtida död. Individer med ohälsosamma levnadsvanor lever i genomsnitt 14 år kortare än den som äter hälsosamt, inte röker, har en måttlig alkoholkonsumtion och är fysiskt aktiv. Primärvården har en central
Oncofetal Chondroitin Sulfate, leave me alone, please. Cancer, one of the most lethal diseases in the world, with a lack of efficient therapy for decades. Among the increasing research of potential therapeutic targets for cancers, oncofetal chondroitin sulfate (ofCS) came into our views. It is a special kind of chondroitin sulfate (CS), that is only expressed on the placenta and cancers and close
I detta projekt föreslås en automatiserad metod för att bedöma talförmågan hos barn med läpp, käk- och gomspalt på en tregradig skala. Genom djupinlärningsmetoder uppnås en träffsäkerhet upp mot 90% vid varje enskild bedömning. Läpp, käk- och gomspalt hör till en av dem vanligaste missbildningarna som kan uppstå under graviditeten, det som händer är att ansiktets olika delar inte sammanslutits på Cleft lip and palate belong to the most common deformities present at birth. The condition hampers normal speech development in children, and treatment involves both surgery and regular sessions with a speech pathologist. The speech pathologist assesses the child’s speech impairment stemming from the condition on a three-point scale: "Competent", "Marginally incompetent" and &q
Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. This approach allows for deep analysis into the dimensions of iconic packaging. Finally, template analysis was made to
Abstrakt Bakgrund: I dagsläget finns bristfälligt kunskapsunderlag om distriktssköterskornas och sjuksköterskornas erfarenheter av att arbeta med det Svenska palliativregistret samt hur data från registret tillämpas i den kliniska utövningen i vårdandet av den döende patienten. Syfte: Syftet var att undersöka distriktssköterskors och sjuksköterskors erfarenheter av att arbeta med och registrera i
The introduction of fibers into concrete is a common way of reinforcing the mechanical properties and preventing cracking. The fibers act as bridges between the composite components and help reduce the porosity. Today, micrometer-sized fibers are widely used, but there is an increased interest in using smaller fibers e.g. carbon nanotubes (CNTs), as they are able to stop smaller cracks and the ini
Most of the world’s rich countries are experiencing increasingly high life expectancies and low fertility rates. Fewer people of working age need to somehow support the many elderly, which puts pressure on the economy to reprioritize and change. This study investigates what possible effect this may have on international capital movements, and particularly foreign direct investment (FDI). The liter
Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. Secondary data, in the form of literature review and examples of
Automatisk sopsortering med hjälp av artificiell intelligens På senare år så har värdet på återvunnet material ökat, vilket har lett till utvecklingen av robotar som automatiskt kan sortera sopor och avfall. Detta arbete utforskar möjligheterna att förbättra en sådan typ av robot. År 2018 så stod byggindustrin för 35% av Sveriges avfallsmängder, en siffra som har ökat kraftigt under det senaste åWith the progress made within the field of computer vision the last few years, it is starting to become possible to perform instance segmentation in real time with relatively cheap hardware. This paper's main purpose is to investigate different methods of instance segmentation in the specific case of segmenting construction waste with only a single class. The paper experiments with two models,
Since 1994 super-resolution microscopes enable us to visualize processes in the nanome- ter regime where bio-molecules work. Consequently, there is a great need for methods analyzing the generated data to transfer the motion of molecules, seen as white dots, into trajectories. Important steps in understanding bio-molecular behavior are first the detection of those and then generating trajectories
Bakgrund: Fetma hos barn ökar och medför flera hälsorelaterade problem. 2017 räknades 11% av svenska 4-åringar som överviktiga. Barnhälsovården utgör en viktig del i folkhälsoarbetet. Barnhälsovårdssjuksköterskor tycker det är svårt att prata om hälsosamma vanor med föräldrar. För lite fokus läggs på hälsosamma vanor på BVC och barn är alltför sällan delaktiga i sin vård. Grunda Sunda Vanor är ett
The study aims to clarify and examine signs of interdiscursivity between Swedish municipal press releases and three other types of texts that relate to the press releases: informative texts, marketing texts and journalistic texts. Based on results from text analysis, emerging linguistic patterns are investigated. I discuss whether these patterns can be interpreted as discourse conventions, and whe
Gula blad blir gröna Korn (Hordeum vulgare) var en av de första växterna som domesticerades och har nu i ungefär 10 000 år varit essentiell för mänsklig civilisation. Idag är korn ett av de mest förekommande sädesslaget i både area och mängd som skördas. Korn används till mat och dryck och har blivit en essentiell del i att föda den växande mänskliga populationen i världen. Förståelsen för hur ko
This study presents the case for taking an ontological approach to metadata analysis as a means of facilitating enhanced interoperability across spatial and non-spatial datasets in GIS. A detailed literature review was undertaken in order to understand metadata definitions, concepts and usage, particularly as a “primary interoperability enabler” (Danko, 2008). Interoperability, within the context
Methods for identification and valuation of Ecosystem Services (ES) have been developed and applied worldwide in purpose to better consider nature in land planning decisions. In Sweden each municipality has a spatial planning monopoly and with that comes differences in prerequisites for sustainable land and water usage within the country. A growing number of actors are offering ES-analyses as a pu
Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. Findings: Since the spread of unfounded rumors through social media represents a new threat and can lead to brand
