The Darkest Day in Lufthansa’s History

McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

Case Oatly: The Crossroad - How to get a company in the same lane

When Brands Go Political: A PepsiCo Case

THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE

Ryanair - Destination Unknown

The Nobel Prize vs. Bob Dylan: Bob Dylan's controversial behaviour and its potential impact on the Nobel Prize reputation

Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement

United Airlines: With Great Power Comes Great Responsability?

Volvo & The Polestar Series: Integration or Separation?

WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED

Putting a Price Tag on Corporate Identity: The YouTube Case

Heritage Brand Strategy of Student Nations in Lund

Lund, a Great Idea - a Study in Place Branding

Business for Society – Social Enterprises

Can loyalty schemes be applied to all types of luxury brands?

Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS

Exploring brand architectures – a Volkswagen Group case