Ll smms24 1602102
LL_SMMS24_160210 Reading list for Retail Marketing: A Socio-Cultural Perspective (SMMS24) 7.5 credits The reading list was approved by the Board of the Department of Service Management and Service Studies 10 February 2016. The reading list is valid from 1 March 2015. Arnould, Eric. (2005). Animating the big middle. Journal of Retailing, 81(2), 89-96 Borghini, Stefania, Diamond, Nina, Kozinets, Rob
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smms24_1602102.pdf - 2025-12-28
