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Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. The information about buzzwords, linguistics, brand trust and brand image has been sourced through a secondary data literary review. In addition, primary data about how bu

Quantum computing has advanced rapidly throughout the past decade, both from a hardware and software point of view. A variety of algorithms have been developed that are suitable for the current generation of quantum devices, which are referred to as noisy intermediate-scale quantum devices. Amongst them is the variational quantum algorithm, a hybrid quantum-classical algorithm that optimizes the p

Bakgrund: Intellektuell funktionsnedsättning (IF) är en utvecklingsneurologisk funktionsnedsättning med brister i kognition och nedsatt adaptiv förmåga. Orsaken kan bero på ärftlighet, kromosomförändring, sjukdom eller skada i hjärnan. Patienter med IF har ofta nedsatt kommunikationsförmåga och är ofta beroende av personer runtomkring som kan tolka behoven. En del av distriktssköterskors ansvar är

This work focuses on the southern part of Sollentuna municipality and the adjacent suburbs of Kista, Husby and Akalla located in the northernmost part of Stockholm municipality, which henceforth will be referred to as “Kista”. The urban core of Sollentuna/Kista is strategically located both close to Stockholm but also along the north going road towards both Arlanda airport and Swedens fourth city

Polybromerade difenyletrar (PBDE) och hexabromcyklododekan (HBCDD) är bromerade flamskyddsmedel som har använts i stor utstäckning i olika produkter under lång tid. Dessa föreningar är svårnedbrytbara och fettlösliga vilket innebär att de kan lagras länge i fettvävnaden. Både kemin och egenskaperna hos PBDE og HBCDD liknar det kända miljögiftet PCB, vilket gör at det är intressant att se närmare pPolybrominated diphenyl ethers (PBDE) and hexabromocyclododecane (HBCDD) are brominated flame retardants. These compounds are lipophilic, persistent and have been shown to bioaccumulate. The Baltic grey seal (Halichoerus grypus) and the Eurasian otter (Lutra lutra) are top predators and especially exposed to high levels of lipophilic pollutant in their diet due to biomagnification. In the current

Archetypes, as universal patterns or prototypes, are deeply ingrained in the collective consciousness and shape our expectations about the appearance, function, and meaning of objects. However, as products and their contexts change, it becomes necessary to find ways to break away from existing archetypal images. This thesis explores the development of archetypes, the boundaries of object categori

Akustophores är rörelse av partiklar/celler under inverkan av ljud. Partikel- och cell separation är en applikation som kan utföras av akustophores. Detta är en viktig teknik eftersom den kan avslöja viktig information om sjukdomar och celler och därigenom förbättra valet av behandling inom sjukvården. Genom att utnyttja ljud, så kan celler och partiklar i en lösning separeras efter deras specifikAcoustophoresis is the migration of particles/cells under the influence of sound. Particle and cell separation is an application that can be performed by acoustophoresis. This is an important technique since it can reveal important information about diseases and cells and thereby possibly improve the choice of treatment in healthcare. By utilizing sound, cells and particles in a suspension can be

Women’s rights are under pressure worldwide. NGOs working in women’s rights face new and recurring challenges in light of recent abortion bans and increased domestic violence against women during COVID-19, for instance. The Convention on the Elimination of all forms of Discrimination Against Women (CEDAW) of the United Nations, offers the promise of an ideal world free from discrimination against

Inequality has been growing in Thailand, but the consequence of inequality, intergenerational social mobility has not been studied. This research aims to provide contemporary study of intergenerational occupational mobility in Thailand during 1997-2017, and provide the first time three generations mobility by employing Townsend Thai panel data. This research employs EGP class schema for classifica

The frequency of harmful algal blooms is increasing steadily, and every summer there are phycotoxins compromising the quality of freshwater ecosystems. Although this is of rising concern, the mechanisms behind harmful algal blooms are not yet fully understood. Cyanobacteria are the usual culprits, while freshwater dinoflagellates have generally been considered non-toxic, though toxic blooms of fre

Hålla tarmbakterier i schack hos unga möss Efter födseln exponeras ett spädbarn för den yttre miljön för första gången. Detta innebär exponering för ett stort antal bakterier och virus. Spädbarn är mer benägna att bli infekterade av bakterier och virus än vuxna. Hos vuxna kan antikroppen Immunoglobulin A (IgA) hjälpa till att hålla bakterier och virus i schack genom att omsluta dem och agera som The period after birth, when an infant is initially exposed to vast amounts of environmental and microbial antigens, sets the stage for proper immune system development ensuing lifelong immunity. Simultaneous to this first-time exposure, the nursing mother provides immune protection via antibodies in the breast milk. Secretory Immunoglobulin A, as provided by the mother or produced intrinsically i

Tillgång och Effektfrågan – Biogasens Roll i det Gröna Norrbotten Allt fler nyfikna ögon riktas mot Norrland i takt med att den nordligaste landsänden ångar på framåt i utvecklingen mot fossilfria industrier; kommande år planeras miljardinvesteringar i fossilfria tekniker i region Norrbotten, en satsning som kallas den gröna omställningen. Men för att kunna förse etableringarna och samhället medGreat investments are planned in the north of Sweden the coming years, not the least in the county of Norrbotten where the projects collectively are referred to as the green transition due to the focus on fossil-free techniques. But to be able to secure a sustainable energy supply and reach the goal set by the member states of the European Union of a carbon dioxide neutral union in 2050 the produc

The historic urban area of Lisbon emerged during the Middle Ages and was the origin of the development of a rather small neighbourhood, Mouraria. Not only did it count as the centre of the capital, but because of Lisbon being the metropolis of the Portuguese empire, Mouraria is now home to a diverse group of people, whose culture influences its special characteristics to this day. Its medieval str

Vem tycker inte det är mysigt att sitta framför sin kamin, eldstad eller grill? Något som är gemensamt är att samtliga innefattar eldning av biomassa. Eldning av biomassa gör vi av många anledningar. Det kan vara allt från trivseleldning till uppvärmning och elförsörjning. Eldning för många kan vara att få möjligheten att laga mat, varför man eldar ser väldigt annorlunda ut i olika delar av världeBlack carbon (BC) is produced during incomplete combustion of Biomass and fossil fuels. BC and other carbonaceous pollutants have characteristics that affect the climate, environment, and human health. Historically, BC emissions have been measured and monitored in the atmosphere, and BC emissions to the air are quite well documented. Deposition in water and sediments has been less studied but is i

Osteoarthritis (OA) is a chronic degenerative joint disease, linked to age, weight and joint overload. Typical symptoms include joint pain, loss of mobility and joint stiffness. The past two decades the amount of people suffering from OA has increased, and with the current trend of increasing age and weight it is expected to further increase. It is known that knee OA is correlated with the degener

Vattenkraft är den dominerande källan till elektricitet i Sverige, med ett bidrag på 45% av den nationella produktionen. Samtidigt som vattenkraften är avgörande för utfasningen av fossila bränslen och för klimatmålen, är dess miljöpåverkan på den biologiska mångfalden i sötvatten oroande. I denna fallstudie av ett vattenkraftverk i Helge å, var syftet att hitta ett lämpligt flöde för reproduktionHydropower is the dominant source of electricity in Sweden, constituting 45% of the national supply. While pivotal for decarbonization and climate goals, its environmental impact on freshwater biodiversity is concerning. In this case study of a hydropower plant in Helge River, Sweden, the aim was to find a flow suitable for trout (Salmo trutta) and salmon (Salmo salar) reproduction. A terrain mode