De-romanticising critical marketing theory : capitalist corruption as the Left’s Žižekean fantasy
Following Slavoj Žižek, critical marketing scholars have interrogated the ideological fantasies of mainstream marketing, de-romanticising markets and marketing. However, Žižek argues there is no ideology-free subject, so it stands to Žižekean reason that critical marketing scholars are also ideological fantasists. Our paper seeks to de-romanticise critical marketing theory by identifying the fanta
