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Background: Multiple sclerosis (MS) is an inflammatory, demyelinating disease affecting the central nervous system. Fatigue and impaired information processing speed (IPS) are the most debilitating symptoms of MS. Natalizumab (NTZ) and rituximab (RTX), currently Sweden’s two most-prescribed drugs for MS treatment, are known to almost completely ameliorate clinical and radiological relapse activity

Purpose: This paper investigates the impact of crowdsourced employee content, specifically from platforms like Glassdoor, on employer branding. It further suggests strategies for organisations to utilise this data to close the gap between their internal identity and external reputation. Building upon Urde & Greyser’s (2016) Corporate Brand Identity and Reputation Matrix (CBIRM), the study seek

Purpose To explore and compare how established global brands (i.e., Nike, Patagonia, LEVI’S®) implement cultural branding strategies to build identity myths, address cultural contradictions, and maintain their corporate brand identity. The study examined both how brands strategically use culture and how consumers perceive these performances. Methodology A qualitative, abductive, multiple-case com

Purpose: To study how LinkedIn can be used as a strategic brand-building tool across two dimensions: 1) for individual professionals and 2) for organizations. The study explores the relationship between brand identity and audience engagement, and how it can be leveraged in digital branding. Methodology: A qualitative case study across the two dimensions. We use secondary data and abductive reason

Purpose - Explore how pioneer brands use their year of establishment (YoE) as part of their heritage communication, and the level to which they do so. Design and Methodology - Analyze 12 cases of pioneer brands to understand the circumstances of when they use their heritage and the patterns that emerge. Findings - Our cross-case analysis and use of secondary data support our hypothesis, such that

Purpose: This paper explores the phenomenon of unexpected co-branding – collaborations between brands with low strategic or functional fit – and identifies the key aspects that make such partnerships successful in the modern digital era. The study aims to extend Blackett and Boad’s (1999) hierarchy of shared value creation framework. Methodology: Through a qualitative, abductive multiple-case stu

Purpose: The purpose of this study is to critically investigate how automotive companies reposition in relation to electrification on the market, and how the different types of repositioning affect the current customers. Methodology: This research paper uses a qualitative case study approach to explore how Jaguar, Kia, and BMW reposition their brand identities in response to electrification. Secon

Purpose: This study examines brand disappearance as a strategic response to moral and cultural pressure. It analyses and explores how brands with a contested history respond by transforming their identity, aligning internal vision-culture-image alignment, and using crisis communication to restore legitimacy and maintain brand continuity. Methodology: Qualitative, multiple case study. Findings:

Purpose: This paper explores the phenomenon of intra-portfolio co-branding in a house of brands and examines how co-branding partnerships increase brand equity and strengthen both the participating brands and the corporate portfolio. It also derives actionable guidelines on how to leverage such synergies. Methodology: A qualitative study based on secondary data, using case studies of Dior by Birke

Abstract Purpose: The purpose of this paper is to investigate the key factors that contribute to the success of corporate apologies issued in response to a crisis. Methodology: This paper uses a qualitative research method. The primary data was collected in the form of case studies of 30 apologies across three decades and multiple industries. These cases were analyzed using relevant theories foun

INTRODUCTIONThis study examines medication reviews (MRs) among people living with dementia (PWD) in Sweden, focusing on frequency and factors influencing access.METHODSUsing nationwide register data, all diagnosed PWD from 2010 to 2016 were assessed for MR receipt in 2015 and/or 2016. The analysis guided by the Andersen healthcare utilization framework, considered predisposing, enabling, and need-

Revolution in one country can inspire protests in another country, demanding responses from elites seeking to maintain power. Scholars typically use a policy-centered approach to analyze these responses, focusing on how policy strategies of repression or co-optation are used to prevent revolution. But in democracies, political survival is also electoral success. This article therefore argues that

This study evaluated the psychometric properties of the Swedish version of the Behavior Rating Inventory of Executive Function – Second Edition (BRIEF2) across self-, parent-, and teacher-report forms in a gender- and age-balanced community sample of Swedish youth. We examined factor structure, internal consistency, inter-rater reliability, measurement invariance, and age- and gender-related diffe

Concerns have been raised that transfers of bureaucrats and politicians into the private sector might create unfair advantages for their future employers and even lead to distrust in government. Not surprisingly, the study of the revolving door has therefore gained prominence in the academic literature. Importantly, however, less attention has been paid to the executive branch. We add to the study

UNLABELLED: Systemic targeted therapy in prostate cancer is primarily focused on ablating androgen signaling. Androgen deprivation therapy and second-generation androgen receptor (AR)-targeted therapy selectively favor the development of treatment-resistant subtypes of metastatic castration-resistant prostate cancer (mCRPC), defined by AR and neuroendocrine (NE) markers. Molecular drivers of doubl

What is the effect of foreign events on ideas and discourses at the national level? This paper argues that a foreign event may set in motion an ideational momentum that gives positive attention to certain ideas, strengthening the credibility of political actors that hold these ideas, and hurting the credibility of actors promoting competing ideas. Based on a regression discontinuity design and qua

“Digital participation” refers to being actively involved in the digital society and using information and communication technology, above all the internet. However, not everyone has access to this global network and the ability to use it. The aim of the study was to explore experiences of using the internet and digital participation among people with aphasia (PWA) in Sweden by analysing data from

Since the 1980´s, the municipalities in Sweden are independent actors in the reception of refugees. The local refugee reception occurs through a signed agreement between the Swedish state and the municipality. In this thesis I examine what kind of motives and arguments effects the decision of the local refugee policy, by a case study of the City of Malmö. In this study, a rational theory of motiv