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Trust and Brand Recovery Campaign in Crisis: Findus Nordic and the Horsemeat Scandal

The aim of this paper is to describe and analyze a transboundary crisis, focusing crisis communication, from the perspective of an involved major corporation. More concretely the intent is to increase under-standing of how Findus Nordic in Sweden managed the crisis communication response and repair of it´s corporate brand during and after the horesemeat scandal in 2013. The case study is founded i

Improved design and performance of an acoustically operated multi channel particle separation chip

An improved design for acoustic particle separation in multichannel chips is presented. By wavelength matching of the microfluidic channel widths and the width of the interlacing bulk silicon, a well tuned resonating multilayer system can be accomplished. The acoustically tuned microchip offers considerable improvements in regards to particle focusing performance, i.e. separation efficiency, at fi

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Given the circumstances surrounding Iran's nuclear program, the West ought to accept what some see as a "bad deal" or go to war with Iran. There is no third way to deal with it.

On Hardware Implementation of Radix 3 and Radix 5 FFT Kernels for LTE systems

Abstract in UndeterminedThis paper treats the hardware architecture andimplementation of mixed radix FFTs with cores of radix 3 andradix 5 in addition to the standard radix 2 core. The implementationflow graphs of the higher radix cores are presentedtogether with a description of how these cores afTect a pipelinedFFT implementation. It is shown that the mixed radix FFT ismore expensive than the ra

Basic Testing and Strength Design of Corrugated Board and Containers

Packaging serves a lot of purposes, and would be hard to do without. Packaging protects the goods during transport, saves costs, informs about the product, and extends its durability. A transport package is required to be strong and lightweight in order to be cost effective. Furthermore, it should be recycled because of environmental and economical concerns. Corrugated board has all of these featu

An approach to teaching architectural and engineering students utilizing computational mechanics software ForcePAD

he paper discusses how courses in mechanics can be taught to architectural students in such a way that concepts are presented to them in a manner making mechanics an inspiration for the designing process rather than simply imposing limitations on it. In courses of this sort that have been held, emphasis has been placed on the use of software to facilitate an intuitive understanding of physical rel