Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition
Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices. Methodology: This
