Strategy for Entering a New Business Segment: How a high-tech company can leverage and adapt its business model and ecosystem in a new market.
Problem Description: Entering a new business segment introduces numerous challenges for a high-tech company. New product development processes, even when well-managed, have a high expected failure rate and commercialisation is costly. High-tech markets are volatile, fast-moving and uncertain with a short window of opportunity for introducing and establishing new products. Strategy research does no
