Ett motvilligt äktenskap: En kvalitativ studie om PRs distansering från marknadsföring
Public relations has existed approximately for a century, still, the researchers are looking for a definite definition of the discipline. This has led to a diffuse prospect of the boundary between public relations and other disciplines. Today marketing is the most common discipline PR is associated with, and we find a tendency in the PR industry to react when this occurs. In this study we look dee