Understanding overconsumption: symbolic and spatial transgressions in public places
Consumer research has a long tradition of examining the limits of consumer society (e.g. Schor & Holt, 2000). Overconsumption refers to a harmful and excessive type of consumption practice, which is typical of contemporary consumerism (Kjellberg, 2008). In the past, overconsumption was used synonymously with more theoretical concept such as hyper-consumption (Kilbourne et al., 1997) and afflue