WOMEN'S FASHION MAGAZINES IN JAPAN : Women vs. Women's Fashion Magazines in Relation to Self-image Creation and Consumption
This study examines how Japanese women have been portrayed in women's fashion magazines and tests how women's fashion magazines have affected female readers? self-image creations and consumption behaviour. To this end, five copies magazines were selected for visual analysis to analyze the portrayals of Japanese women in the magazines from a gender perspective. In addition, interviews were
