The Future of Employer Branding: How are the expectations and values of Generation Z reshaping employer branding strategies and what are the implications for Managers?
Purpose: The purpose of this paper is to examine how the entry of Generation Z in the workforce might affect the future of employer branding. This paper analyzes how employer branding is done currently and the differences between Gen Z and its preceding generations. Managerial suggestions on how to effectively approach Gen Z in terms of employer branding are given. Methodology: In this paper a
