e-handelns effekt på den svenska modehandeln : En studie om hur kunder och klädföretag i Sverige påverkas av digitaliseringen av modebranschen
The aim of this bachelor thesis is to provide the reader with knowledge of how the Swedish fashion industry, marketing strategies and consumption practices are affected by digitalization. This thesis is based on a netnographic method: a quantitative study. The digital survey aims to collect answers from the perspective of ones that have been or are shopping clothes on the internet. This thesis que
