Från luft till slott - eller historien om hur man säljer framgång istället för kvadratmeter
Due to circumstances like increased competition and difficulties competing on traditional parameters, companies in the office space market want to develop their offers. The Authors investigates what the current offer really is, why it looks the way it does, and possible cases of differentiation. The thesis aims to investigate the current offer to office-tenants and how it is presented, to examine