Att skapa innovativa förpackningar – en studie i innovationsorganisatorisk förbättring
Purpose The purpose of the study is to investigate what Procordia needs to do to increase the number of packaging ideas which leads to product launches, where the packaging is the unique selling point. Method The study has been conducted through a system approach because of the importance of a holistic view while making the study. The research method has been an abductive method due to the alterna