The Reasoning on Brand Equity Dimensions: Why or Why Not Young Adults Change Their Company Evaluation After CSR and Irresponsible Business Practice Information Input.
Irresponsible Business Practices (IBPs) form the counterpart of Corporate Social Responsibility (CSR). While the latter represents a very popular field of research, IBPs are still under- researched especially when both factors are put into context. In the furniture retail industry, IBPs are a rather recent subject in production process and supplier relationships. As the purpose of CSR is not to co
