Internal Branding - How to Make Employees Live the Brand
COMPANIES: Pågen AB, SAS Airline, Öresundskraft AB PURPOSE: The purpose of this master thesis was to investigate the phenomenon of internal branding, with the aim of creating a process model to be used as guidance by companies when implementing an internal branding strategy in the organisation. METHOD: To carry out our research, we performed a theoretical as well as an empirical study. The empiric