Denna kvalitativa studie etablerar kritisk diskursanalys för att undersöka hur Nato-konflikten mellan Sverige och Turkiet framställs i svensk respektive turkisk nyhetsrapportering, med gestaltningsteorin som huvudsakligt analytiskt ramverk. Studien grundar sig även i teorier om politisk kommunikation, politisk public relations och dagordningsteori och är förankrad inom disciplinen strategisk kommuThis qualitative study employs a critical discourse analysis methodology to examine how the Nato conflict between Sweden and Turkey is represented in Swedish and Turkish media, using framing theory as the primary analytical lens. The study is further grounded in theories of political communication, political public relations and agenda-setting, reflecting a field of strategic communication. Throug

Denna uppsats utforskar hur globala organisationer anpassar sina kommunikationsstrategier i olika kulturella kontext, med Coca-Cola som fallstudie. Genom att fokusera på kampanjer i Mellanöstern och Sydafrika undersöker forskningen hur Coca-Cola anpassar sitt budskap för att stämma överens med lokala kulturella värderingar, samtidigt som man upprätthåller en konsekvent global varumärkesidentitet. This thesis explores how global organizations adapt their communication strategies across different cultural contexts, using Coca-Cola as a case study. Focusing on marketing campaigns in the Middle East and South Africa, the research investigates how Coca-Cola tailors its messaging to align with local cultural values while maintaining a consistent global brand identity. Through a qualitative conte

Den svenska demografin förändras och antalet invånare äldre än 64 år väntas öka de kommande åren. Dessutom har urbaniseringen förändrats något, inte minst efter pandemin, då utflyttningen från storstäder till mindre orter ökat. Ökad flexibilitet i många yrken och delvis ändrade levnadsmönster har således resulterat i ett delvis minskat lägesberoende. Sammantaget står fastighetsmarknaden inför föräThe purpose of this study is to investigate what urban life really is and if (and in that case also how) urban life may be created and affected, primarily during the asset management phase. The study is conducted from the landowner’s perspective. Furthermore, the study aims at exploring what consequences and impact urban life has on the attractiveness and value of a place. The study is based on a

This paper examines the consequences of the US transition from a T+2 to a T+1 settlement cycle. We assess whether the reform enhanced market liquidity, increased settlement frictions, and whether effects varied across firm types and time horizons. Using a Difference-in-Differences design with matched US–EU firm-level data, we evaluate short-, mid-, and long-term impacts on three liquidity proxies:

Den här uppsatsen utforskar huruvida de två nyhetskanalerna, CNN och Fox News, porträtterar och skildrar politiska händelser baserat på deras politiska ideologier. Samtidigt, undersöker denna studie om och hur dessa kanaler använder sig av kommunikationsstrategier för att rapportera om mötet mellan Trump och Zelenskyj den 28 februari. För att komma fram till ett resultat har en jämförande fallstudThis thesis explores whether two news channels CNN and Fox News portray and depict political events based on their political ideologies. At the same time, this study examines whether and how these channels use communication strategies to report on the meeting between Trump and Zelensky on February 28. To arrive at a conclusion, a comparative case study was conducted, through careful observation of

Selection bias in non-probability samples presents a significant challenge in IoT device di- agnostics data analysis, where incomplete or systematically missing data can compromise the validity of analytical insights. Our project proposes a comprehensive statistical frame- work to correct for that bias, using real-world data from Axis Communications AB. The project explores three primary methodolo

Bakgrund: Mer än hälften av alla autistiska studenter lyckas inte fullfölja sin utbildning i högre studier. Trots detta finns det få studier som undersöker vad som påverkar studenternas möjligheter att genomföra sin utbildning. Syfte: Syftet med studien var att beskriva erfarenheter av delaktighet vid studier på högskola och universitet för studenter med autismspektrumtillstånd. Metod: Kvalitativ Background: More than half of all autistic students do not complete their higher education. Despite this, few studies explore the factors that influence their ability to complete their studies. Aim: The aim of this study was to describe experiences of participation in higher education among students with autism spectrum disorder (ASD). Method: This qualitative study was based on semi-structured in

Grating-based X-ray interferometry is a promising imaging technique for visualizing soft biological tissues such as muscles or lungs, which are often difficult to distinguish using conventional absorption-based X-ray imaging. It enables the retrieval of absorption, 2 directional differential phase and dark field signal from a single shot measurement. In this work a single grating imaging experimen

Syftet med denna uppsats är att fördjupa förståelsen för hur poliser upplever och hanterar möten med personer som lider av psykisk ohälsa och missbruksproblematik samt hur de positionerar sitt yrkesansvar i relation till andra samhällsaktörer. Uppsatsen utgår från Thomas F. Gieryns teori om gränsarbete, men bygger vidare på Andreas Liljegrens uppdelning av teorin för att tydligare särskilja olika

In light of the recent austerity measures affecting cultural policy in several Western countries, this thesis aims to investigate the values mobilised by a cultural festival in Cologne, Germany, to justify its activities to financiers. A qualitative case study approach was adopted, involving interviews with festival representatives and document analysis of funding applications. Drawing on Boltansk

Involuntary celibates, more commonly known as incels, have increasingly drawn scholarly attention for their expression of fatalism, misogyny, and appraisal of violence. While existing literature has addressed the risk of radicalization and the ideological content within this online community, less work has examined how male incels narratively construct their collective identity and how these narra

As the media landscape is undergoing significant changes and becoming increasingly polarized, much due to the rise of social media, it creates complexities as well as opportunities for marketers to create consumer brand engagement. Within the field of entertainment this becomes particularly important as engaged consumers are fundamental for brands to succeed. Thus, the purpose of this study is to

This study explores how Olympic legacy is leveraged as a branding tool by the International Olympic Committee and host nations, applying Mats Urde's Brand Identity Matrix to the Opening Ceremonies of Paris 2024, Rio 2016, and Beijing 2008. We conduct a qualitative analysis of secondary data to uncover key alignments and misalignments in legacy communication. We develop a Dual Mission Framework

The introduction of private label brands (PLBs) have transformed the landscape of grocery retail, challenging the dominance of manufacturer brands (MBs) and redrawing the lines of in-store competition. As shelf space plays a critical role in shaping consumer behavior at the point of purchase, this study investigates whether Swedish grocery retailers allocate shelf space to PLBs in ways that exceed

This study delves into the role of films, particularly animated films, in shaping and reshaping international audiences’ perceptions and tourist intention of a destination.Data were collected qualitatively through semi-structured interviews with multicultural participants studying at Lund University, both before and after watching the movie.Movie attributes model (Place-Performance-Personality mod

This introductory chapter outlines the foundations of the study by contextualizing the role of legitimacy, corporate responsibility, and crisis communication in contemporary global business. It begins by establishing the theoretical significance of organizational legitimacy, particularly in ethically sensitive industries such as infant nutrition. The chapter problematizes the disjunction betwe

This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.

This research aims to explore how consumer navigate their behavior in response to conflicting ethical dilemmas, in which a brand that was once perceived as ethical breaches its commitments and thereby becomes unethical in public discourse. The theoretical lens of Boltanski and Thévenot’s (2006) Economies of Worth serves as a lens to explore how the participants navigate ethical brands becoming une

Keywords: Retro branding, message framing, message sequencing, nostalgia proneness, consumer innovativeness, willingness to try, Fast-moving consumer goods, new product brands, retail environment. Purpose: The study addresses the limited understanding of retro branding´s effectiveness in retail environments, particularly for new FMCG product brands without established heritage. It explores how