Brand heritage för lyxvarumärken och fast fashion-varumärken i modeindustrin ur ett konsumentperspektiv
ABSTRACT Title: The concept of brand heritage from a consumer’s perspective applied to the fast fashion industry, for fast fashion brands and luxury fashion brands Seminar date: 2013-01-17 Course: FEKH29, Business Administration, Degree Project Undergraduate Level, 15 European Credit Transfer and Accumulation System points (ECTS) Authors: Shamira Jonsson, Aurora Lundberg och Elisabet Troein A