The climate crisis has a marketing problem
Very few support climate change, pollution and the general destruction of our planet, but why then is it so hard to make a truly sustainable future desirable? Researchers Carys Egan-Wyer and Jon Bertilsson have looked into this from a marketing perspective and point to some instances where their field could make a difference.“Marketing in the service of companies has done a tremendous job of creat
https://www.lusem.lu.se/article/climate-crisis-has-marketing-problem - 2025-11-22
