The Management of a Distributor in a B2B Perspective -a case study of Getinge AB-
The usage of foreign distributors on international markets has increased steadily over the past 30 years. Manufacturers who operate in a business-to-business environment now see the benefits by using this form of arrangement. At the same time the process of building a strong brand is gaining more attention in industrial markets, and has proven to be an effective way to reduce barriers to conclude
