Connecting the participatory place brand to local realities: a narrative journey to explore residents’ sense of place in Marseille
This thesis investigates the interplay between participatory place branding and residents’ sense of place, exploring its implications on their engagement in participatory initiatives. Following the case of a participatory greening initiative part of a branding campaign launched in 2024 by Marseille’s municipality (France), this study adopts a narrative approach to explore how residents’ lived expe
