Multipack - a growing packaging concept. An analysis of the market, the distributions/handling & cost
Since the markets of multipacks are growing we have examined the multipacks out of the perspective of opinions, handling / distribution times and costs, and cost of producing multipack both in Sweden and the UK. Our aim has been to develop a research model that can be used for future studies of other multitask markets. The research started with a thorough field study of the Swedish and UK markets