Great interest in discussion of the city as a brand
Published 27 February 2015 On 24 February, discussions on the theme of location branding in the public sector were held at Campus Helsingborg. Why should we brand cities? What do research and practice tell us about methods and effects? With these questions, Jesper Falkheimer, Professor of Strategic Communication and dean of Campus Helsingborg kicked off a two-hour panel debate between researchers
https://www.isk.lu.se/en/article/great-interest-discussion-city-brand - 2025-01-09