A Memorable Journey to the North: A Study of the Travel Experiences of Chinese Tourists in Scandinavia
A memorable journey to the North – A study of the travel experiences of Chinese tourists in Scandinavia With the increasing number of outbound Chinese tourists, tourism bureaus in Scandinavia are now exploring ways in understanding Chinese tourists as well as to prepare themselves to be more “China-Ready”. The purpose of this thesis is to offer research demonstrating the importance of memory objec