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ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orient
Informationssystem är idag i princip ett oumbärlig hjälpmedel för de allra flesta företag och det finns flera olika källor och teorier som behandlar frågan om hur företag bäst lyckas med implementeringen av ett informationssystem. Det finns dock betydligt mindre dokumentation vad det gäller system som redan är i drift och hur de bör hanteras, särskilt när det kommer till små och medelstora företag
This essay explores four different aesthetic qualities (beautiful, ugly, soothing, irritating) on twoand- a-half dozen different phones as perceived by native speakers of English. Data were gathered by way of an online survey gathering 22 responses and which, when combined with several findings from previous research articles, reveal a number of tendencies both expected and unexpected. Respondents
This paper empirically investigates the impact of natural resource dependence and abundance on financial sector development in MENA for the period 1980-2009. The link established provides a new explanation for the different levels of financial development across the region, which may influence the pace of economic growth. Using fixed effect estimator, the model makes an explicit differentiation be
I have conducted a qualitative study based on five adult sober alcoholics’ life stories. The purpose of the study was to explore and gain more knowledge and understanding of the role the social network played for an individual, living a sober life. Furthermore, how “sober alcoholics” find themselves in the community, where alcohol consumption is widely accepted in different social contexts and whe
This is a thesis that describes the procedure for setting up the web server on Siemens S7-300 and S7-1200. It also describes how to develop an application on Android to connect to the PLC and then read and send information. It is on the request of ÅF that the Method chapter is written as a step – by – step manual for easy repeat of the project and to get similar results. To communicate with the PL
The purpose of this diploma project is to identify what methods there are for fire sealing between fire compartments and to critically analyze the process and choice of fire seals in a specific construction project. The project is an apartment building belonging to Building class Br1, “Kvarter Frigg 1” in Helsingborg. The choice of which fire sealing method to use is controlled by Boverkets byggre
The main objective of this study is to investigate the environmental work progress in Sweden with a focus on buildings. Variety of actions as well as investment programs have come and gone, likewise the public and political commitment to the issue. Today, there is a common knowledge about how our human actions lead to a negative impact on the environment. We need more coordinated actions to revers
Due to the possibility of nanotechnology becoming the next general purpose technology, generating considerable socio-economic benefits, it has become popular with policy-makers and academics around the world, and led to massive investments in national R&D programmes. While in some cases nanotechnology is still in its early stages of research, in many others it has already resulted in innovatio
Oavsett om man har ett fullt positiv eller skeptiskt inställning till välgörenhet så är det något som väcker det känslor hos de flesta. Genom mina egna erfarenheter har jag märkt att många gärna talar om vad för sorts välgörenhet de gör men ofta har jag också hört personer som försvarat sig och motiverat varför de inte gör välgörenhet. Den officiella definitionen av välgörenhet enligt NationalencyRegardless of one’s own attitude towards charity it evokes emotions among most people. Drawing from my own experiences as a volunteer for different organizations and causes, I have noticed that many are happy to, very openly, share and talk about how they do charity or if they are skeptical towards charity, defend why they do not do charity. Doing charity is commonly defined as an unselfish act al
This empirical paper uses modern methodology and techniques to analyze old and ongoing scholarly disagreements about the nature of Industrial Revolution. It analyzes the Industrial Revolution in Sweden and to find out whether it supports the traditional or revisionist view of the Industrial Revolution through quantitative time-series methodology and techniques such as cointegration analysis, Vecto
Syfte: Syftet med studien är att analysera hur komponentavskrivningar på förvaltningsfastigheter påverkar redovisningens ändamålsenlighet gällande intressenternas behov av ekonomisk översikt och beslutsunderlag. Vidare ska undersökningen analysera huruvida de ökade kostnader som komponentmetoden medför, motsvarar en ökad ändamålsenlighet i redovisningen för intressenterna. Metod: Kvalitativ metod
Nyckelord: Miljömål, miljönyckeltal, ekonomistyrning, CSR, strategi, Alfdex Författare: Henrik Nilsson & Sandra Abdul Karim Handledare: Hans Knutsson Titel: Miljövänlighet i fordonsindustrin? En studie om styrning av miljömål på Alfdex AB Problem: Miljövänlighet och ekonomisk framgång har länge setts som motpoler. Det har lett till att många företag i fordonsindustrin har föredragit att beKeywords: Environmental goals, environmental KPI, management control, CSR, strategy, Alfdex Authors: Henrik Nilsson & Sandra Abdul Karim Supervisor: Hans Knutsson Title: Environmental friendliness in the automotive industry? A study about managing environmental goals in Alfdex AB Problem: Environmental friendliness and economic success has long been seen as opposites. This has resulted in
The aim of this thesis is to investigate how the Kurdish question in Turkey has affected the country‘s security policies during the time between 1984 and 2005. To do this, several different factors are analysed, such as the securitisation of the Kurdish question, the (non)involvement of the civil society, and several state institutions. These institutions are the armed forces (TSK), the National I
With the eruption of the sovereign debt crisis, a huge threat and disaster had been brought to the European Union, the member states and the entire euro zone. The ongoing financial crisis has made it very difficult or even impossible for some member states within the euro zone to re-finance the government debt without the third party’s assistance. Greece being one of those states is experiencing t
The present thesis is concerned with describing the aspect morphemes toru and yoru, as well as the existential verb oru, prevalent in the dialects of western Japan in general, and the central Kinki region in particular. We will discuss the semantic properties of these morphemes in five dialects using a survey of predicate structure in Japanese dialects. With the aid of an informant from Osaka we w
Testosterone is the main androgen affecting sexual differentiation in-utero. According to the twin testosterone transfer hypothesis, a female fetus sharing uterus with a male is exposed to higher testosterone levels. Likewise, a male fetus sharing uterus with another male is exposed to higher levels. In this short thesis, wages of twins in opposite-sexed pairs are compared to wages of twins in sam
This paper aims to examine effectiveness of currency hedging of forward contracts and options in international portfolio, consisting of assets denominated in Chinese Yuan and Indian Rupee. Instead of applying Markowitz’s portfolio optimization, mean-CVaR framework is used in order to deal with non-normality of return of financial assets as well as exchange rates. In this paper, the finding shows t
This research is to investigate and analyse an identity formation of an immigrant group in a host country. The author would like to understand immigrants’ identities as a diaspora community, by focusing on Turkish community in Sweden and identification process in terms of personal and collective identities, using the diaspora as a ground theory with semi-structured individual interviews in which n
