Empowerment according to whom? A critical assessment of Coca-Cola’s Corporate Social Responsibility initiative Parivartan (5by20) in India
”In many parts of the world, opening a bottle of Coca-Cola means opening the doors to economic empowerment for women.” Thus, by founding their latest global campaign 5by20, an initiative aiming to empower five million women before 2020 in their position as small-scale entrepreneurs, Coca Cola engages itself in what is called Corporate Social Responsibility (CSR). This notion of businesses engaging
