"Of course boys should be boys. No fucking fag nonsense!”
Purpose: The objective of this research paper is to explore parents’ perceptions about gender-segregation when it comes to toys for children. RQ: How is the subject of gender and toys discussed among parents? Method: A netnographic approach was implemented and the site for data collection was Familjeliv.se. At the site were 10 discussion threads including 1 834 comments analyzed. Discourse was u
