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Competition and Co-operation in the Corrugated Paper

This paper describes how the five Swedish corrugated box manufacturers, while still in fierce competition, got together in 1999 to fight a new logistic system, plastic crates, which threatened to overtake a substantial part of the Swedish market for transport packaging. It explains the background of SWIF 2000, the competitive response by the five Swedish corrugated box manufacturers, how the strat

Ethopoeia as a progymnasma

An ethopoeia is an imagined speech assigned to a certain character. As a rhetorical exercise it is known from the progymnasmata of Theon, Hermogenes, Aphthonius and Nicolaus as well as contemporary rhetorical theorists. The purpose of the exercise was to teach the student the appropriate use of ethos and pathos for the assigned character. The paper will present the function of the ethopoeia as a p