Women Behind the Wheel: A grounded theory study about attracting young women to the trucking industry
Purpose: The trucking industry is growing due the rise of e-commerce, which has led to increase in demand for drivers. To address this demand, the industry seeks strategies to attract more qualified drivers. Recognizing the benefits of employing women as drivers, there's a collective effort to encourage women participation. In Sweden, there is a growing interest among young women to become tru
