Syfte: Syftet med vår uppsats är att utifrån konsumentens synvinkel undersöka vad som skapar kundvärde i det digitala erbjudandet genom att ta reda på hur konsumtionsvanorna skiljer sig åt mellan den digitala upplagan och pappersupplagan av dagstidningen för att ge ett kvalitativt bidrag till kundvärdesforskningen. Metod: Uppsatsen baseras på en kvalitativ studie som har genomförts utifrån ett heTitle: How does customer perceived value change as traditional media turns digital? - An exploratory study of the digital transition of newspapers. Key words: customer perceived value, consumer perspective, digital media, online value, offline value. Purpose: The main purpose of this thesis is to examine the customer’s value perception of the daily newspapers and how the consumption patterns dif

Metodutveckling för tolkning av litteratur utifrån ljud. Fem ljudboksdikter, skrivna av Edith Södergran och upplästa av fem skådespelare, analyseras genom metoden perceptuell analys av röstkvalitet. Relateras till Merleau-Pontys fenomenologiska perceptionsteori och Frances Dysons teori om radiorösten. Diskuterar den mänskliga kroppen som en del av poesin och hur variationer i röstkvalitet bidrar

När ett barn insjuknar i diabetes typ 1 påverkas hela familjen. Mödrar och fäder till barn som insjuknat upplever och hanterar beskedet på olika sätt beroende på familjens individuella förmåga till anpassning av det nya vardagslivet.Syftet med studien var att undersöka inverkan på familjens hälsorelaterade livskvalitet 6 månader efter att deras barn insjuknat i diabetes typ 1, samt undersöka om de

This thesis aims to study the relation between fertility behavior and labor market in Japan. The slack youth employment market has been blamed for the continuously declining fertility rate. However, the linkage between labor market fluctuation and fertility behavior is empirically unclear. Based on the micro data compiled from Japanese Generally Social Survey, I apply discrete time hazard model an

With the rapid growth of Chinese economy, China has surpassed America and become the biggest automotive market. After Zhejiang Geely Holding Group acquired Volvo Car Corporation in 2010, China was targeted to be its future biggest market in both producing automobiles and sales around the world. The purpose of this study was to find out the potential market for Volvo Car Corporation in the east co

Emerging multiculturalism in China's metropolitan areas implies people's frequent engagement in intercultural contacts and, therefore, creates a need for a mutual acculturation between the migrants and the host society. This research aimed to contribute to the study of immigrant adjustment in China by exploring the patterns of dietary acculturation among Russian immigrants residing in Beij

The collective identity is under permanent negotiation. Due to the lack of incentive to offer public communication, the collective identity of Japanese bureaucrats; kanryo(官僚) has been constructed separately inside and outside of ministries. Firstly, I explore how the collective identity of kanryo has been constructed in two Japanese national newspapers. Also, the constructed identity of kanryo wi

This research aims to identify the extent to wgich concepts of childhood originated in the West influence the perceptions and representations of Burmese migrant children living in Thailand by non-governmental and community-based organizations working with these children. Theoretical foundation is built upon conceptions of childhood, agency and empowerment as well as on academic theories related to

Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. With the findings of the one and a half month fieldwork in Tokyo, this

Bangladesh is located in a danger area of the World. The geographical location makes the country vulnerable for tropical cyclones and other hazards. An increasing number of natural disasters such as floods, storms, and tropical cyclones, always keep the coastal people in a worst condition. Bangladesh government is not always fully successful in recovering the situation and gives a sustainable live

In 2012, the Greater Mekong Sub-region (GMS), an initiative launched by the Asian Development Bank (ADB) to promote regional integration and development between six mainland Southeast Asian countries, will reach its twentieth anniversary. Throughout the past twenty years, the GMS has been considered as highly successful, in comparison with other regional initiatives, in improving connectivity, com

Abortion has long existed in our society and in our history. It has long been prohibited and it has been legal I Sweden since 1934 under the circumstances that the mother’s life was threatened. It took until 1975 to become legal under all circumstances until pregnancy week eighteen. Even if abortion today has been long legal there still exists a stigma around it. My purpose with this study is to

Popular summary The environmental and social consequences of predicted climate change are expected to be amplified in urban environments due to their elevated temperatures, which are attributable to a phenomenon known as the Urban Heat Island. As most types of vegetation can provide for cooler air temperatures due to their natural cooling effect, increasing amounts of vegetation in urban areas mig

Scientific summary Satellite imagery has been used to produce highly accurate land cover maps, even effectively discriminating between vegetation types. While land cover classification based on differences in pixel values in one or more spectral bands is an effective way of mapping large areas, the coarse resolution of freely available satellite images is not suitable for mapping urban environment

Popular summary Energy generation from renewable sources is one of the main issues to be solved for the 21st century. One of the most advanced technologies currently available is wind energy, which has a large potential onshore and offshore. However, in many cases wind energy is restricted to large wind parks with wind power plants sometimes exceeding heights of 100 m. The construction of large wi

As China rises and the former glory of the U.S. hegemony slowly fades, the rest of the world is watching closely. Opinions and analyses on whether it will have a peaceful outcome or not are many and various. This study investigated contemporary Chinese foreign policy in an attempt to argue that economic objectives are too important for the Chinese Central Leadership to consider military aggression