Human capital and signalling theory. The communication mechanisms between fund seekers and backers in reward-based crowdfunding: a Swedish Kickstarter Campaigns data-based approach.
Purpose - Based on previous research, this study explores the importance of signals as a way to attract investment in Reward-based Crowdfunding by focusing on signalling theory. This study presents two hypotheses suggesting a positive relationship between Human Capital (defined as education and previous working experience) and the likelihood of success on Reward-based Crowdfunding. Methodology - T