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Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. Theoretical perspective: The thesis was based on pri

Since his return to office in 2012, Japanese Prime Minister Abe Shinzō has been widely recognised as pursuing a more proactive foreign and security policy than previous prime ministers. This thesis examines the maritime policies of Prime Minister Abe applicable to the South East Asia region as an example of his changed approach to foreign and security policies. First, this thesis addresses the que

This thesis draws on ten in-depth interviews in order to analyze young and educated, middle-class women’s perceptions on public safety in Mumbai, regarding the risk of sexual harassment. It focuses on the ways these women negotiate with risk and the patriarchal norms of women’s appropriate behavior in public spaces, further, examines how these women address their oppression and act in order to emp

The most common thermally insulated packaging used today is plastic-based and customer behavior towards plastic materials has changed rapidly in recent years. The Meal Kit Industry has a particular need for insulated packaging/cool pouch (CP) and is looking to shift from plastic materials to more paper-based ones. Unfortunately, paper-based insulated packaging hasn’t been completely developed in t

The world has witnessed a rapidly aging China and as a result of the social changes, numerous elderly people are living alone in rural and urban areas. No matter how they have been termed, the reality about the contemporary Chinese elders is that their needs for care is unlikely to be met. Previous researches pursing the theme of modernization in the contemporary Chinese society have argued that a

The purpose of this thesis is to increase the understanding of an organisation’s change process by observing how the non-management of meaning can impact organisational change performance. With an emphasis on technological change, we will draw upon Weick’s theoretical concept of sensemaking to analyse how individuals within such change projects formulate meaning towards events, allowing us to inve

Syftet med den här studien är att undersöka hur individer uppfattar arbetsförhållandena inom hotell-och restaurangbranschen kopplat till flexibilitet och arbetsrelaterade relationer och vilken påverkan dessa innebär för individers uppfattning av arbetet. Med hjälp av teorier och forskning angående servicearbete, flexibilitet och arbetsgruppen, analyseras insamlad empiri från respondenter vilka är

The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. By creating a strong brand public organizations could attract mor

The aim of this research is to combine the concepts of brand authenticity and brand heritage in order to generate a new theoretical understanding of luxury brands from a dynamic perspective. In this regard, the concepts of luxury, brand authenticity and brand heritage are functioning as three theoretical pillars in order to develop a new dynamic framework.

The aim of this qualitative essay is to examine how diversity is interpreted by a company and study how this interpretation is translated into real-life practice, additionally, it aims to identify possible gaps in the implementation process. A bank is chosen as the object of study and the material is gathered through semi-structured interviews conducted with six managers. Furthermore, an analysis

This paper aims to synthesise and build further on recent research of consumer behaviour, in order to explain how the industry affects consumer behavioural intentions towards early phase innovations. The rationale for this relies on the non-accessibility of early phase innovations and the implication that they cannot yet be experienced by consumers, which further means they cannot be objectively e

This study investigates the link between growth or fixed mindset and maladaptive or adaptive coping strategies in students. It is hypothesized that an overall growth mindset leads to adaptive (healthy) coping mechanisms, whereas an overall fixed mindset fosters maladaptive (unhealthy) coping strategies. There is only one study by Doron, Stephan, Boiché & Scanff (2009) available that examines t

This research aims to provide insights for both academia and marketing practitioners regarding traditional companies and the implementation of brand activism within marketing communication. Firstly, by exploring consumer perception in the context of Gillette’s commercial “We Believe”, and secondly by investigating the influence of said perceptions on the brand’s reputational capital. Furthermore,

Purpose We aim to investigate how professionals make sense of the culture in the context of PSFs and how they engage in organizational and professional identification. Methodology The researchers look into the sensemaking processes professionals attach to organizational culture from a symbolic interactionism tradition, while from a critical perspective challenging the mainstream assumptions about

Detta är kvalitativ studie som syftar att beskriva livsföringen i ett traditionellt bondesamhälle på brasilianska landsbygden och samtidigt visa om och i sådana fall hur modernitens framväxt påverkar vardagslivet, med stöd av Anthony Giddens modernitetsteori. Studien visar även inom vilka aspekter som moderniteten är frånvarande. Forskningen baseras på etnografiska observationer och semistrukturer

Studiens syfte är att undersöka om de emitterande bolagens efterföljande avkastning har ett samband med det tillförda kapitalets angivna och faktiska användning på den svenska aktiemarknaden. Den långsiktiga eventstudien har genomförts med en kvantitativ metod och ett deduktivt tillvägagångssätt. Buy-and-Hold Abnormal Return (BHAR) har vidare analyserats som beroende variabel i den multipla regresThe purpose of this thesis is to investigate whether the intended use of proceeds and the actual use of proceeds are associated with the long run stock performance following SEOs on the Swedish stock market. An event study including a quantitative method with a deductive approach has been conducted. Buy-and-Hold Abnormal Return (BHAR) has furthermore been analyzed in a multiple regression, as the

Background: In recent years, Sweden, together with the rest of the world, has faced an increased demand of the primary healthcare (PHC), due to a growing and aging population. Innovation has been pointed out as a tool aiding PHC to meet new challenges. Included in the concept of innovation is organizational innovation and innovation facilitating culture. The prior being one type of innovation whil

Within Turkey, claims of an increasing number of forest fires ignited by the Turkish military to ‘strategically degrade the environment’ broke out after the Turkish-Kurdish peace process ended in 2015. These claims are built on little evidence, and fire occurrences are not well documented. Yet, the issue has gained attention through the news and social media in recent years (Nurcan Baysal 2018; St

Vad kan huspriser säga om ett lands fysiska förhållanden? Vad säger kommunernas folkmängd och läge om den framtida utvecklingen av huspriserna i landets alla olika kommuner? Om du har nytta av väderprognoser så kan även detta arbete intressera dig. Förutsägelser är väldigt populära i många ämnen. När det kommer till vädret, så kan det vara fördelaktigt att veta vilket väder det sannolikt kommer In this thesis, a house price evolution equation of Denmark's municipalities is proposed and solved using both an iterative optimization algorithm, and a closed form solution using Vector Autoregression. The quality of the solutions is investigated, analyzed and compared. Focus is put on the accuracy of the generated price predictions and to what degree the model parameters follow expected fea