Framväxten av sociala medier har möjliggjort för nya sätt som varumärken kommunicerar med sina konsumenter. Ett framväxande fenomen inom varumärkeskommunikation är möjligheten för konsumenter att samskapa mening av varumärken. En förenklad syn på kommunikationens roll inom litteraturen på samskapande har identifierats och legat till grund för studien. Syftet med studien har således varit att skapaThe rise of social media has enabled brands to communicate with their customers in new ways. A growing phenomenon within brand communication is the opportunity for consumers to co-create meaning for the brand. The basis for this study was the simplified view of co-creation in the field of research. This study aims to gain knowledge of how a brand with fans can, through communication on social medi

Denna studie syftar till att bidra med kunskap kring hur en organisation som utsatts för dataintrång kommunicerar ut detta till sina intressenter i digitala medier, för att på så sätt identifiera vilka kommunikativa faktorer som kan kopplas till intressenters positiva och negativa reaktioner. De kommunikativa faktorer som undersökts i relation till fallorganisationen Equifax kriskommunikation är kThe aim of this study is to gain knowledge regarding how an organization communicates a data breach to their stakeholders via digital media, in order to identify which communicative factors that can be linked to positive and negative stakeholder reactions. The communicative factors that are studied in this paper in relation to Equifax data breach are crisis response strategies, timing & reputa

The 'rule of law crises' in Hungary and Poland have shown weaknesses in the European Union’s system of enforcing the values enshrined in Article 2 TEU after accession. Especially Article 7 TEU as well as the other enforcement procedures have proven to be incapable of forcing Member States back into compliance with the values enshrined in Article 2 TEU so far. However, this thesis contests

Politiska partier använder sig av olika strategier för att få väljare att rösta på dem. Den tekniska utvecklingen har gjort att användandet av valfilmer inte längre är något som endast används i USA utan även används i Sverige. Denna studie fokuserar på konstruktionen av Sverigedemokraternas och Vänsterpartiets valfilmer inför valet 2018. Syftet är att studera och tolka hur visuella och retoriska Political parties use different strategies to get the voters to vote for them. The technological development has meant that the use of election movies no longer is something only used in The United States but also something used in Sweden. This study focuses on the construction of Sverigedemokraternas and Vänsterpartiets election movies prior to the 2018 election. The purpose of this study is to i

The so-called capitalist crisis of care has been theorized starting since the 80s. It has been and explored by two literature streams: the ‘feminist’ and the ‘mainstream’. New social and economic challenges in relation to welfare state systems trigger the interest of scholars and policy makers who are looking for sustainable responses to care needs. Welfare states have been repeatedly grouped into

Information system integration during M&As is one of the most critical processes when two companies are joining together. The majority of all work-related processes are dependent on functioning IS. The integration process exists of several crucial processes that are significant for the two organisations being able to work together. Organisations need to evaluate internal and external factors i

Alla som bor i en bostadsrätt är medlemmar i en bostadsrättsförening och äger en viss procentandel i den. Föreningens ekonomi är en del av bostadsrättshavarens privata ekonomi och hushåll som bor i bostadsrätter ansvarar indirekt för en del av föreningens lån. Bostadsrättsföreningens skuld bidrar således till hushållen skuld. Det finns därför anledning att tro att bostadsrättsföreningars belåning All tenant-owned apartments in Sweden are a part of a private housing cooperative, and the residents share a part of it. The cooperative housings economy is a part of the households’ economies, since residents indirectly are responsible for the cooperative housings’ debts. The leverage of the cooperative housings therefore contributes to the households’ debt ratio. There are thereby reasons to bel

Ett fullt mekaniskt rotationsbromssystem aktiverat och reglerat av vinkelacceleration har utvecklats av Brillianze Sweden AB. Bromsens användningsområde ska utökas och därför skapades modeller för flerkroppsdynamiska simuleringar i Adams/View. Det är första gången forskning eller simulationer har gjorts på systemet. Det huvudsakliga målet med avhandlingen var att bekräfta och fortsatt undersöka bA fully mechanical rotational brake system activated and regulated by rate of change in angular velocity has been developed by Brillianze Sweden AB. Its field of usage is currently limited and is to be expanded upon. Therefore new models were made to perform multibody dynamics simulations in Adams/View. This is the first time any research or simulations have been made on this specific brake system

This thesis examines the song lyrics of Blackstar, David Bowies last studio album, released in 2016. By identifying the narrative voice/voices of each song, their possible characters, and using the transtextuality theory, as defined by Gérard Genette, to analyse the interplay between lyrics, music, paratexts, rock videos and literary texts, the study's aim is to find interpretative meanings to

Bakgrund: Äldre människor som upplever negativa hälsoeffekter av ensamhet är kontraproduktivt och skadande för samhället. Hälsan kan påverkas av aktivitetsbalans, mening och samhörighet mellan människor och husdjur. Syfte: Syftet med studien är att undersöka husdjurs betydelse i det dagliga livet gällande aktivitetsbalans, mening och ensamhet för äldre personer i ordinärt boende. Metod: En kvalitaBackground: Elderly people that experience negative effects on their health due to loneliness is counterproductive. Health can be affected by occupational balance, meaning and fellowship between humans and pets. Aim: The aim of this study is to investigate pets significance in the daily life regarding occupational balance, meaning and loneliness of elderly people living in ordinary housing. Method

Inom modern astronomi är mörk materia en av dem viktigaste byggstenarna i universum. Även om vi inte kan se mörk materia, tror vi att uppemot 85 \% av all materia består av det. Faktum är att vi behöver denna mängd för att förstå hur stjärnor rör sig runt Galaxen, och hur galaxer formas. Trots dess betydelse för vår nuvarande förståelse inom astronomi har vi inte kunnat identifiera vad mörk materiIn the radiation or early matter dominated eras of the Universe, there is a theoretical possibility for the formation of black holes (BHs). These primordial black holes (PBHs) have been thought of as a possible candidate for dark matter (DM), and an attractive one at that as it would explain DM using only baryonic physics. Constraints from theory and observations such as microlensing has nearly ex

The purpose of this study was to gain a deeper understanding of how Swedish Migration agency and Swedish Migration courts reasoned regarding sexuality, gender identity and persecution within the home country in asylum assessments of LGBTQ+ people through a qualitative analysis of court decisions. Within this study fifteen court decisions have been analysed, all of which judgments relied on grounds

Using a data set of 139 events from 2006 to 2019, we demonstrate that announcements of hedge fund activism increases shareholder value in the short run. The abnormal return for the announcement of activism is approximately 6% over a [-10,+10] window. We find statistically significant abnormal returns both when the hedge fund purchases shares in the target firm, and when the hedge fund engages with

The purpose of this study is to do a qualitative investigation of a language café in the setting of the Swedish church in Lund. The aim is to find out how the process of integration is perceived by the migrants and the volunteers and if there is a qualitative difference between opinions on goals, determinant factors, result, and context. The selection was from the chosen study object and its popul

Transposable elements (TEs) are genetic entities that have the ability to move around the genome and regulate nearby genes. Therefore, they constitute a potential threat (and sometimes an evolutionary advantage) for the host's genome. Among other regulatory activities, DNA methylation and KRAB-ZNF are responsible for TE silencing. The dysregulation of these silencing mechanisms have been studi

Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. Methodology: This thesis uses quantitative methods with a mixed experimental design to test the impact of different logo versions on Brand Attitudes and Perceived Brand Authenticity

The impact of the UK’s decision to leave the EU has received a lot of attention in scientific research in recent years. The effect of Brexit on many different variables and factors related to financial markets and general economy has been studied extensively. Corporate credit risk is, however, an area which did not receive as much attention. This study therefore focuses on the quantification of th

This thesis aimed to explore the immigrant women’s experience as Neighbourhood mothers within the project Stadsdelsmammor 2.0 in Helsingborg, and how leader and follower identities becomes prominent. To do this, this thesis analysed theNeighbourhood mothers’ understanding of their volunteer role, and their understandings of leadership and followership in their work. A qualitative approach was used