Multiclass Cross-selling Model for Savings and Investments Using Gradient Boosting
Danske Bank has for several years modeled customer purchase behavior on category level (e.g. savings or investments). This thesis is a first attempt at predicting (first time) customer purchase behavior on product level. Five products within two categories were chosen and modelling was done with python using gradient boosters (mainly XGBoost, but also Light GBM). Results indicated that predicting
